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Discover The Qode's prestigious client list, featuring top luxury and lifestyle brands. Our Dubai PR agency proudly serves RIMOWA, Tommy Hilfiger, MANGO, and more. Our Clients "Collaborating with Qode has been a great experience. Their creative flair and steadfast support have significantly supported our marketing endeavors, particularly in events and public relations. Throughout our partnership, they've consistently delivered countless outcomes with a blend of professionalism and genuine care. For those in search of a team that seamlessly combines creativity and support, Qode stands out as the ideal choice." Firas Wahba - CMO (Beeah Group)

Explore The Qode's success stories in luxury PR, event production, and corporate communications. See how we elevate brands across Dubai and MENA regions. Our Case Studies Click below to view our case studies, and expand them by clicking on the + symbol. Public Relations Event Production Corporate

Privacy Notice for Industry VIPs WHO WE ARE The Qode is made up of different legal entities which trade as “The Qode”, all of which are subsidiary undertakings of The Independents Holding Limited in the UK – CRN: 10186775 (together, the “The Qode Group”). This Privacy Notice is issued on behalf of The Qode Group, so when we mention “The Qode”, “Company”, “we”, “us” or “our” in this Privacy Notice, we are referring to the relevant company in The Qode Group responsible for processing your data. The Qode is part of the group of agencies comprising The Independents Group (together, “The Independents Group”). This is our Privacy Notice for Industry VIPs. Please read this Privacy Notice to ensure you are aware of how and why we use your personal data and how we comply with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and all other applicable data protection laws (together, “Data Protection Laws”). This Privacy Notice supplements our General Privacy Notice and should be read together with it, including the Local Law Addendum and any applicable local privacy schedules made available on our website. The General Privacy Notice contains further information about our group structure, the relevant controllers, international transfers, data subject rights, local law requirements and how to contact us. If there is any inconsistency between this Privacy Notice and the General Privacy Notice, this Privacy Notice will apply in relation to the specific processing described below, unless applicable local law requires otherwise. WHAT WE DO The Qode provides communication, PR and event services for luxury and lifestyle brands (“Services”). In connection with these Services, we have compiled and maintain a web-based database of industry experts, journalists, influencers, VIPs and talents (together, “Industry VIPs”), hosted by Launchmetrics, called Fashion GPS Radar (previously known as Fashion GPS and Fashion Radar) (the “Launchmetrics Database”). The Launchmetrics Database enables our teams to identify, record and manage contact, professional and industry details and other personal data of Industry VIPs, such as passport details for bookings, shoe/dress sizes, dietary requirements and dates of birth, in each case where relevant for our business and the Services. In this Privacy Notice, the terms “you” or “your” will apply to the extent The Qode collects and stores your personal data as an Industry VIP in connection with the Launchmetrics Database. The Qode respects your privacy and is committed to protecting your personal data. This Privacy Notice will inform you (i) how we protect your personal data when it is used on the Launchmetrics Database, (ii) of your privacy rights and (iii) how the Data Protection Laws protect you. The relevant The Qode entity responsible for your relationship with us or the relevant campaign, event, database activity will act as controller of your personal data. Further details of The Qode entities acting as controllers are set out in our General Privacy Notice. WHAT DATA DO WE PROCESS AND HOW IS IT OBTAINED? Personal data is any information about an individual which makes them identifiable. It does not include anonymous data – being where the identity is removed. We collate, store and use different kinds of data available to us about Industry VIPs. The majority of such data is provided directly by such Industry VIP. We may also collect certain personal data from third parties, such as clients, event partners, public sources, professional directories, social media profiles or press sources, although we would never purchase such data. For Industry VIPs, such personal data may include: your name, age, email address and company/brand; your account name, social media handles and any other online identifiers; shoe/dress sizes; dietary requirements; your passport details for organising bookings; dates of birth; and any other information which may be relevant to our Services, including information you provide to us in connection with gifting, invitations or event arrangements, such as limited details relating to family members or guests. Some information we process may be special category data, sensitive personal data or sensitive personal information under applicable law. This may include dietary or allergy information where it reveals health, religious or philosophical information, accessibility requirements, health and safety information, passport or identity details, information relating to minors, or other information required for travel, accommodation, event access, security, production, gifting, sample loans, fittings or bookings. We process this information only where necessary, proportionate and permitted by law. Where required, we rely on explicit consent, separate consent, substantial public interest, health and safety obligations, contractual necessity, legal obligations or another applicable lawful condition. We do not use such information for unrelated marketing, profiling or discriminatory purposes. Where we obtain personal data from public sources, clients, event partners, agents, representatives, professional directories, social media profiles or press sources, we provide privacy information directly where reasonably practicable. Where direct notification would involve disproportionate effort, for example because of the size and nature of the database and the limited professional context of the data, we rely on public privacy notices and appropriate safeguards, and we document that assessment internally. HOW IS YOUR PERSONAL DATA USED? We only use your personal data to the extent permitted by applicable law. Depending on the relevant activity, we may process your personal data on the basis of our legitimate interests, your consent, performance of a contract, compliance with legal obligations or other lawful grounds available under applicable local law. Our legitimate interests include providing our Services to clients, managing event attendance, maintaining industry contacts, facilitating collaborations, sending relevant communications, administering gifting and sample loans, and managing relationships with Industry VIPs, clients and brands. We have considered and balanced these interests against your rights and freedoms. The Launchmetrics Database directly benefits Industry VIPs. This is by providing them the opportunity to attend various high profile and elite events and also to receive giftings and sample loans. Further, the Launchmetrics Database may also benefit Industry VIPs by facilitating connections and collaborations with brands to enable such brands to expand the presence of such Industry VIPs in the wider marketing environment. This in turn allows Industry VIPs to enhance their brand, specialisms and expertise. The Launchmetrics Database therefore provides a mutual benefit to both brands and Industry VIPs by empowering each to build important and strategic relationships for their shared benefit. Further information about the lawful bases on which we rely is set out in our General Privacy Notice. LAWFUL BASIS FOR WHAT PURPOSE WILL YOUR PERSONAL DATA BE USED? We process your personal data to enable The Qode to provide Services to its clients. Such Services include arranging guest lists for events, designing social media campaigns and Industry VIP collaborations and, in respect of client products, sample loans and gifting. As above, we also use your personal data to enable us to connect you with clients and brands. OPTING-OUT OR UNSUBSCRIBING In certain circumstances you may have the right to request that we stop processing your personal data. To seek to exercise any such right, please email DPO@the-independents.com . We will comply with your request where required by applicable law. In some circumstances, we may be permitted or required to continue processing certain personal data, for example for legal, regulatory, security, accounting, dispute or suppression-list purposes. POTENTIAL DISCLOSURES OF YOUR PERSONAL DATA We do not routinely share full Industry VIP profiles with clients. However, where relevant to a defined campaign, event, collaboration, booking, gifting, sample loan or other Service, we may share limited personal data with clients, brands, event partners, logistics providers, travel providers, venues or mailing companies where necessary for that purpose. In such situations, we take steps designed to ensure that recipients handle your personal data securely and in accordance with applicable Data Protection Laws. Otherwise, we may share your personal data with third party service providers and platforms providing us with IT, hosting, CRM, database, email marketing, event administration, analytics, payment and related services, including Launchmetrics for Industry VIP data. These providers may process personal data in countries outside your country of residence, subject to appropriate safeguards where required by law. Lastly, we may disclose your personal data to our professional advisers or any other persons to whom we are under a legal, professional or contractual duty to disclose. Our Industry VIP, journalist, influencer, talent and guest relationship information may include confidential and proprietary Agency relationship data. We do not provide unrestricted access to our databases to clients or third parties. Where we share information, we limit it to what is necessary for a defined event, campaign, collaboration, booking, gifting, sample loan, production, reporting or client service purpose. Where we disclose personal data to third parties, we take appropriate steps designed to ensure that such persons respect the security of your personal data and process it in accordance with applicable Data Protection Laws. INTERNATIONAL TRANSFER OF PERSONAL DATA Because we operate as part of an international group, your personal data may be accessed by or transferred to The Qode Group, The Independents Group, Launchmetrics and other service providers or business partners in jurisdictions outside your country of residence, including the UK, EEA, United States, Hong Kong, Singapore, Korea, PRC / Mainland China and other countries in which we or our service providers operate. Where we transfer personal data internationally, we take steps designed to ensure appropriate protection in accordance with applicable law. These may include adequacy decisions, EU Standard Contractual Clauses, UK-approved transfer mechanisms, transfer impact assessments, contractual safeguards, consent where required, local filings or assessments where required, or other lawful transfer mechanisms. More information about international transfers is set out in our General Privacy Notice and Local Law Addendum. DATA SECURITY We operate appropriate security measures designed to prevent accidental or unauthorised loss or access to your personal data. Further, we restrict access to your personal data to only those persons who have a business need to know. Persons processing your personal data on our behalf will only process your personal data pursuant to our instructions and are subject to duties of confidentiality. DATA RETENTION We retain your personal data only for as long as reasonably necessary for the purposes for which it was obtained, including to manage Industry VIP relationships, administer events, gifting, sample loans, bookings, campaigns, the Launchmetrics Database, legal and regulatory obligations, disputes and our legitimate business records. In general: Industry VIP profile and relationship data is retained for as long as you remain relevant to our Services, campaigns, events, industry relationships or client work, unless you object or request deletion and we are required or able to comply. Event, gifting, sample loan, booking and campaign records are retained for the duration of the relevant activity and for a reasonable period afterwards for business administration, legal, audit and dispute purposes. Passport, travel, accommodation, dietary, accessibility or similar event logistics information is retained only for as long as necessary for the relevant booking, event, travel, security, health and safety or legal purpose and is normally deleted after that purpose has been completed, unless a longer period is required by law. Payment, billing and subscription records are retained for as long as required for tax, accounting, legal and audit purposes. When determining the appropriate retention period, we consider the nature and sensitivity of the personal data, the purposes for which it is processed, applicable legal limitation periods, regulatory requirements and our legitimate business needs. Further details are set out in our Data Retention Policy, available on request. When personal data is no longer required, we will delete it, anonymise it or securely archive it in accordance with our policies and applicable law. YOUR LEGAL RIGHTS In certain circumstances, you may have specific rights under Data Protection Laws in respect of your personal data, including: To request access to your personal data – enabling you to obtain a copy of the personal data we hold about you in order to check it is being lawfully processed. To request correction of your personal data – enabling you to have us correct any incomplete or inaccurate data we hold about you. To request erasure of your personal data – enabling you to have your personal data deleted where there is no good reason for us continuing to process it and where we are lawfully able to comply with your request. To object to processing of your personal data – in particular where we rely on a legitimate interest you consider it impacts your fundamental rights and freedoms or constitutes “profiling”. To request restriction of processing of your personal data – enabling you to ask us to suspend the processing of your personal data in certain scenarios. Further details of your rights, including any additional rights available under applicable local law, are set out in our General Privacy Notice, Local Law Addendum and any applicable local privacy schedule. If you wish to exercise any of these rights, please email DPO@the-independents.com . We will comply with your request where required by applicable law. In some circumstances, we may be permitted or required to continue processing certain personal data, for example for legal, regulatory, security, accounting, dispute or suppression-list purposes. DATA REQUESTS You will typically not be required to pay a fee to access your personal data or exercise any of your rights. However, we may be permitted to charge a reasonable fee or refuse to comply with your request to the extent your request is unfounded, repetitive or excessive. We aim to respond to all legitimate requests within one month or within such other timeframe as required by applicable law. CHANGES TO THIS PRIVACY NOTICE Please note that we continually review this Privacy Notice and it is updated from time to time. Please be sure to check frequently for any updates. FURTHER ASSISTANCE AND COMPLAINTS Please contact DPO@the-independents.com to the extent you have any questions regarding this Privacy Notice. If you are located in the European Economic Area (EEA), the United Kingdom or Switzerland, you have the right to make a complaint at any time to your local data protection supervisory authority. For example, you may contact: The UK Information Commissioner's Office (ICO): https://ico.org.uk/make-a-complaint/ ; or The French Commission Nationale de l’Informatique et des Libertés (CNIL): https://www.cnil.fr/en/contact-cnil A list of EU/EEA Data Protection Authorities can be found here: https://edpb.europa.eu/about-edpb/board/members_en . We would, however, appreciate the chance to address your concerns before you approach a supervisory authority, so please contact us in the first instance at DPO@the-independents.com . Updated: 16 January 2026

We connect brands through Story Digital Marketing & Social Media In the digital world, we connect, share, and stay updated. Captivating content grabs our attention and inspires us to share with others. We help brands forge strong connections with their audience through innovative digital strategies and engaging content that emphasize the right messaging. The right message is crucial for building trust and long-lasting relationships with your audience. Our team of digital experts masterfully combines creativity and professionalism to create standout solutions that drive results while keeping your brand's messaging authentic and relatable. From ideation to final approval, we've got every step covered to ensure the best outcomes for each collaboration. With a focus on accurate messaging, we empower your brand to make a lasting impression on your audience, fostering loyalty and ongoing success. What We Do Best Creativity and design. Strategic thinking and problem-solving. Attention to detail and quality assurance. Strong communication and collaboration skills. Proven Multi-industry experience. Understand and interpret client needs and wants. Original and innovative work. Flexible and adaptable. Strong and diverse portfolio.

We connect brands through Imagination Content Production We are a team of creative experts who blend technology and creativity to craft compelling content for your brand. With a wide network of talents and suppliers, we have a proven track record of driving traffic and engagement. We stay up-to-date with the latest content trends and technologies and have excellent visual storytelling skills, project management, and organization. We work closely with you to produce original and innovative content that meets your unique requirements. Our team maintains strong ethical standards and confidentiality and can navigate and manage crises effectively. We go above and beyond to move mountains for our clients, whether you need impactful content or have last-minute requests. We accommodate your needs while providing the highest quality service. What We Do Best Ideate creative concepts. Create engaging cross-platform content. Driving traffic and engagement. Early adopters of trends and technologies. Visual storytelling, project management and organization. Understand and interpret client needs and goals. Effective client communicators. Global network of suppliers. Make the client experience enjoyable.

Explore The Qode's comprehensive luxury brand services: PR, events, creative, digital marketing, content production, influencer campaigns, and VIP management in Dubai and MENA. We are The Qode. Explore our world. Public Relations We Connect brands through Conversation. Learn More Event Production We Connect brands through Experience. Learn More Creative Services We Connect brands through Ideas. Learn More Influencer & Celebrity Campaigns We Connect brands through Tastemakers. Learn More Luxury & Lifestyle Showroom We connect brands through Storytellers. Learn More VIP Guest Lists We Connect brands through Society. Learn More

We connect brands through Ideas Creative Services Our creative department takes a collaborative approach to provide customized solutions that enhance businesses' branding, graphic design, content creation, and social media presence. We work closely with our clients to understand their unique stories, ensuring that our designs truly reflect their brand identity. From logo design and website development to social media graphics and ads, we have the expertise to bring your vision to life. What We Do Best Visual communication strategies. Messaging delivery results-oriented, client-centric collaboration. Highly effective and timely customized solutions. Wide-ranging design services and expertise. Bringing creative vision to life. Pioneer new, impactful technologies. Delivering success for global brands.

We connect brands through Storytellers Luxury & Lifestyle Showroom Our exclusive showroom is the Middle East's leading resource for brands to showcase and supply products for photo and video shoots. We curate on-trend collections and secure the best editorial shoots and influencer opportunities for brands. With Fashion GPS, we track and manage brand samples, promote new collections, and generate brand PR coverage. We maintain the widest selection of sample brands, support influencers' content, and work closely with top regional stylists. We scout new talents for collaboration opportunities and offer same-day pickup and delivery with dedicated management for shoot requests. Our exceptional service and expertise make us the 'Partner of Choice' for luxury and high street brands. What We Do Best Secure the best editorial shoots. Maximize influencer and editorial shoot opportunities. Track and manage brand samples through Fashion GPS. Promote and showcase new and upcoming collections. Generate brand PR coverage through sample borrowings. Maintain the widest selection of sample brands. Support and nurture influencers' clothing content. Support and work closely with top regional stylists for their shoots. Scout new creative talents for collaboration opportunities. Provide same-day pickup and delivery services. Dedicated management for the entire scope of shoot requests.

We connect brands through Society VIP Guestlist Services Welcome to the leading guest list services agency in the MENA & India, where access meets exclusivity. The Qode specializes in curating the leading VVIP, VIP, celebrity, influencer, tastemaker, and trendsetter guest lists for the region's most prestigious events. Our team of experts leverages their extensive network and industry knowledge to create bespoke guest lists that meet the unique needs of our clients. Whether for a fashion show, a product launch or a VIP gala or event, we have you covered. With a friendly and personalized approach, we are dedicated to delivering outstanding results that exceed your expectations. Plug in to The Qode and make your next guest list the talk of the town. What We Do Best We have expertise in planning and executing guest list experiences. We can accommodate last-minute requests and changes. We have a strong network of high-end clientele and industry contacts. We pay attention to detail and provide quality service. We have a strong reputation and track record of delivering exceptional guest list experiences.

We connect brands through Conversation. Public Relations Our team of experts specializes in creating impactful communication strategies that build brand awareness, foster positive relationships with key stakeholders, and drives business results in an increasingly saturated market. Whether it's through media relations, event planning, digital marketing, or crisis management, we are dedicated to delivering results-driven PR solutions,designed to enhance your brand and reputation. Let us help tell your story in a way that engages and inspires your audience and builds a brighter future for your business. What We Do Best Strategic planning and thinking. Consulting over executing. Unparalleled writers and communication specialists. Create and execute successful campaigns. In-depth market knowledge. Ethical and confidential. Navigating and managing crises. Creative problem-solving. Responsive and reliable. Ahead of emerging trends and best practices.

GENERAL PRIVACY NOTICE WHO WE ARE The Qode is made up of different legal entities which trade as “The Qode”, all of which are subsidiary undertakings of The Independents Holding Limited in the UK – CRN: 10186775 (together, “The Qode Group”). This Privacy Notice is issued on behalf of The Qode Group, so when we mention “The Qode”, “Company”, “we”, “us” or “our” in this Privacy Notice, we are referring to the relevant company in The Qode Group responsible for processing your data. The Qode is part of the group of agencies comprising The Independents Group (together, “The Independents Group”). Specifically, this Privacy Notice applies to The Qode FZ-LLC (incorporated in Dubai, UAE, with company number 93058), The Independents Creative Company for Public Relations and Communication LLC (incorporated in KSA, with company number 1010799012) and The Independents Creative Communications - L.L.C - S.P.C. (incorporated in Abu Dhabi, with company number CN-6386298), in each case trading as The Qode. Depending on your relationship with us and the relevant processing activity, one or more of these entities may act as controller of your personal data. Where local law requires us to identify a specific local controller, representative, responsible person or privacy contact, further details are set out in the “Local Law Addendum” below or are available by contacting us. Introduction The Qode respects your privacy and is committed to protecting your personal data. This Privacy Notice will inform you as to how we look after your personal data when you visit our website or interact with us in the course of doing business, including as a client, supplier, business partner, prospective contact, event attendee or representative of any of the above, and tells you about your privacy rights and how the law protects you. This Privacy Notice applies to: Visitors to our website; Clients, prospective clients, suppliers, prospective suppliers, business partners and their representatives; Any person who communicates with us by phone, email, post, in person, through events, social media or other business interactions; and Anyone whose information we process during our day-to-day operations, including for relationship management, marketing, compliance and business administration. This Privacy Notice should be read together with any other notices or policies we may provide on specific occasions, including any local privacy notices, cookie notices, event notices or employee/candidate privacy notices. CONTACT DETAILS AND COMPLAINTS If you have questions about this Privacy Notice or wish to exercise your privacy rights, please contact our Group Data Protection Officer and Group General Counsel at DPO@the-independents.com. If you are in the EEA, UK or Switzerland, you have the right to contact your local data protection supervisory authority, but we would appreciate the chance to address your concerns first. For other jurisdictions, further details are set out in the “Local Law Addendum” below. CHANGES TO THE PRIVACY NOTICE AND YOUR DUTY TO INFORM US OF CHANGES We keep our Privacy Notice under regular review. Please keep us informed if your personal data changes during your relationship with us. THIRD-PARTY LINKS Our website may include links to third-party websites, plug-ins and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party sites and are not responsible for their privacy notices. We encourage you to check the privacy policy and notices of every website you visit. THE DATA WE COLLECT ABOUT YOU We may collect, use, store, and transfer different kinds of personal data about you, including: Identity and Contact Data: name, employer, job title, business address, email address, telephone number, social media/professional profile details and similar business contact information; Business Communications: information provided in emails, phone calls, business meetings, events, social media messages or other professional interactions, including correspondence records and notes; Profile Data: preferences, event attendance, interests, feedback, marketing preferences and relationship management notes; Event, VIP, Talent and Public Profile Data: guest list status, RSVP status, event attendance, seating, accreditation, arrival and access information, travel and accommodation information, passport or identity information where required, dietary and accessibility requirements, clothing/shoe/sample sizes, styling preferences, public social media handles, public profile information, public posts, public engagement metrics, influencer/talent campaign participation information and similar information relevant to events, PR, talent engagement, gifting, sample loans, content production, influencer marketing or campaign management; Technical Data: IP address, browser type, operating system, device identifiers, website usage statistics and similar information collected through cookies, analytics or other technologies. To the extent we collect cookies, please see our Cookies Policy available on our website for more information; Due Diligence and Compliance Data: information needed for compliance purposes, including anti-bribery, sanctions, onboarding, KYC, supplier/client screening, security or regulatory checks, only as necessary; Financial and Transaction Data: payment details, invoicing details, bank account details, purchase order information and transaction history, where relevant; and/or Other Information: any personal data you or your organisation provide to us in the course of business. We do not generally seek to collect special category data, sensitive personal information, criminal offence data or data relating to children through our websites or ordinary business interactions. However, in limited circumstances, we may process such information where it is necessary for a specific activity and permitted by applicable law, for example dietary or allergy information, accessibility requirements, health and safety information, passport or identity details for travel or accreditation, security/access information, information relating to minors involved in a production or event, or information which you have manifestly made public. Where required by applicable law, we will obtain consent, explicit consent or separate consent, and we will apply additional safeguards. Where local law requires specific consent for processing sensitive personal data, cross-border transfers, marketing or other activities, we will obtain such consent where required. We do not typically require you to provide personal information to browse our website. In this respect, we only collect personal information that you choose to provide to us, for example if you subscribe for updates, newsletters or industry reports from The Qode or any other members of The Independents Group, attend an event, communicate with us, or otherwise interact with us for business reasons. We also collect non-personally identifiable and aggregated analytics data for internal reporting and improvement. Where we ask you to provide personal data, this is usually voluntary. However, if you do not provide information that we need for contractual, compliance, security or business administration purposes, we may not be able to deal with you or your organisation, provide or receive services, invite you to events, respond to your request or comply with our legal obligations. HOW IS YOUR PERSONAL DATA COLLECTED? We may collect data directly from you: When you use our website; When you contact us through social media, by phone, email or post; When you or your employer provide your information to us as a business contact; When we exchange business cards, correspond at meetings/events, or engage through professional networks; When you attend our events or interact with our campaigns; and/or From publicly available sources, such as professional directories, LinkedIn, press sources, public registers or your organisation’s website. We may also receive personal data from other companies within The Qode Group or The Independents Group, clients, suppliers, business partners, professional advisers, event partners, compliance screening providers and other third parties where lawful. HOW WE USE YOUR PERSONAL DATA We only use your personal data when the law allows us to and for the following purposes: To manage our business relationship or communicate with you as a client, supplier, business partner or prospective contact; To fulfil requests, respond to inquiries and provide or receive products and services; To administer contracts, projects and accounts, including procurement and supply chain management; To organise, administer and manage events, invitations and attendance; To carry out identity, eligibility, conflict, sanctions, anti-bribery, KYC or other compliance checks where appropriate; To send relevant updates, business communications, service information or market our services, subject to applicable marketing laws; For internal record keeping, analytics, reporting and to improve our operations, website and services; To protect our business, systems, premises, personnel, clients and partners; To manage corporate transactions, reorganisations or integrations; and To comply with our legal and regulatory obligations. We may use analytics, ranking, categorisation or profiling tools in limited contexts, for example to understand engagement with our communications, manage event attendance, identify relevant VIPs, influencers, creators, journalists or talents, or provide social media analytics through Lefty. We do not use your personal data to make decisions based solely on automated processing which produce legal effects or similarly significant effects on you, unless we notify you separately and do so in accordance with applicable law. Where applicable law gives you a right to object to profiling, request human review or request an explanation, you may exercise those rights by contacting us. LEGAL BASES FOR PROCESSING We usually process your personal data on one or more of the following legal bases under data protection law: Performance of a contract; Compliance with a legal obligation; Our legitimate interests, including in managing our business relationships, developing business, conducting B2B marketing, protecting our business and running our operations; With your consent, where we specifically request it, for example for certain marketing activities, cookies, cross-border transfers or processing of sensitive information where required by local law; and/or Other lawful bases permitted under applicable local law. In some jurisdictions, local data protection law does not use the same “lawful basis” structure as the GDPR. In those jurisdictions, we rely on the lawful grounds available under local law, including notification, consent, contractual necessity, legal obligation, legitimate business purposes or other permitted grounds, as applicable. PURPOSES FOR WHICH WE MAY USE YOUR PERSONAL DATA MARKETING We may use your Identity and Contact Data, Business Communications and Profile Data to send you information or offers about our services, events, insights or other relevant business updates. You may receive marketing communications if you have requested information, are an existing or former client/supplier, have attended or expressed interest in an event, or have otherwise engaged with us for business, unless you opt out. Where required by local law, we will only send marketing communications with your consent. This may include certain electronic marketing, direct marketing, use of cookies or marketing to individuals in certain jurisdictions. You can withdraw your consent or object to marketing at any time by using any unsubscribe links in marketing emails or by contacting us at DPO@the-independents.com . We do not sell your personal data for monetary consideration. Where applicable US privacy laws treat certain analytics, advertising or cookie activities as a “sale”, “sharing” or “targeted advertising”, you may opt out through our cookie consent tool or by contacting us. DISCLOSURES OF YOUR PERSONAL DATA We may share your personal data with: Other companies in The Qode Group and/or The Independents Group for the purposes described above; External third parties, such as IT providers, CRM providers, marketing platforms, cloud hosting providers, event partners, travel providers, business support services, compliance screening providers, professional advisers, insurers, auditors, regulatory authorities or those who provide services to us; Clients, suppliers, business partners and event partners where necessary for the relevant business purpose; Third parties as part of a business transfer, merger, acquisition, reorganisation, investment, integration or asset sale; and/or Any other person where permitted or required by law. We require third parties to respect the security of your personal data and to process it lawfully, fairly and, where they act as our processors or service providers, in accordance with our instructions. Where local law requires us to provide more detailed information about third-party recipients, processors, service providers, overseas recipients or outsourced processing arrangements, we will do so in the “Local Law Addendum”, in a separate local notice, through our website or on request, as required by applicable law. INTERNATIONAL TRANSFERS We may transfer your personal data outside of your country of residence, including to the UK, EEA, United States, Hong Kong, Singapore, Japan, Korea, PRC, Switzerland, UAE and other countries in which The Qode Group, The Independents Group or our service providers operate. Where we transfer personal data internationally, we take steps designed to ensure appropriate protection for your personal data in accordance with applicable law. These may include: Transfers to countries with adequacy decisions or equivalent recognition; Using approved contracts and transfer mechanisms, including EU Standard Contractual Clauses, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, Swiss transfer safeguards, PRC Standard Contract where applicable, Korean overseas transfer notices or consents where required, Japan APPI transfer mechanisms, or other applicable transfer agreements; Conducting transfer impact assessments where required; Implementing technical, organisational and contractual safeguards; Obtaining consent where required by local law; Completing local filings, assessments or regulatory procedures where required; and/or Relying on other safeguards or derogations permitted by law. You may contact us for more details about how we safeguard international transfers. DATA SECURITY We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered or disclosed in an unauthorised way. We also limit access to your personal data to those employees, agents, contractors and authorised third parties who have a business need to know. We maintain appropriate administrative, technical and organisational measures having regard to the nature of the personal data, the risks of processing and applicable legal requirements. DATA RETENTION We retain your personal data only for as long as reasonably necessary for the purposes for which it was collected, including to manage our relationship with you or your organisation, provide or receive services, maintain business records, comply with legal, regulatory, tax, accounting and reporting obligations, resolve disputes and protect our legal rights. In general, business contact and relationship management data is retained for the duration of our relationship with you or your organisation and for a reasonable period afterwards. Contract, project, invoicing, tax and accounting records are typically retained for up to 6–7 years after the relevant relationship, contract or transaction, unless a longer period is required by law or otherwise appropriate. Marketing contact data is retained until you unsubscribe, opt out or object, after which we may retain limited suppression details to ensure we respect your preferences. Where applicable, website analytics and cookie data are retained for the periods described in our Cookies Policy or cookie consent tool. When determining the appropriate retention period, we consider the nature and sensitivity of the personal data, the purposes for which it is processed, applicable legal limitation periods, regulatory requirements and our legitimate business needs. Details of our retention periods are set out in our Data Retention Policy, which is available on request. When personal data is no longer required, we will delete it, anonymise it or securely archive it in accordance with our policies and applicable law. YOUR LEGAL RIGHTS Under certain circumstances, you may have rights under data protection law in relation to your personal data, including to: Request access to your personal data; Request correction of your personal data; Request erasure of your personal data; Object to processing; Request restriction of processing; Request the transfer or portability of your data; Withdraw consent at any time, where processing is based on consent; Opt out of direct marketing; Opt out of certain sales, sharing, targeted advertising or profiling, where applicable; Request information about third-party recipients, overseas transfers or safeguards, where applicable; Appeal a decision we make about your privacy rights request, where applicable; and Lodge a complaint with a data protection or privacy authority. To exercise any of these rights, please contact us at DPO@the-independents.com . You will not usually have to pay a fee to access your personal data or to exercise your rights. However, we may charge a reasonable fee or refuse to comply where a request is unfounded, repetitive, excessive or otherwise permitted to be refused under applicable law. LOCAL LAW ADDENDUM This Local Law Addendum supplements the main Privacy Notice and applies where local data protection or privacy laws give individuals additional rights or require additional disclosures. For certain jurisdictions, local law may require additional or more specific disclosures than those set out in this Local Law Addendum. Where a jurisdiction is relevant, we may make available a local privacy schedule on our website. Any such local privacy schedule forms part of this Privacy Notice and applies to the extent the relevant local law applies to our processing of your personal data. If there is any inconsistency between this Privacy Notice, this Local Law Addendum and a local privacy schedule, the local privacy schedule will apply to the extent required by applicable law. Please see our website for further details. EU and UK Where EU or UK data protection law applies, we process your personal data in accordance with the GDPR, UK GDPR and applicable local implementing laws. You have the GDPR rights described above, including rights of access, correction, erasure, objection, restriction, portability and withdrawal of consent. You may lodge a complaint with your local supervisory authority. Switzerland Where Swiss data protection law applies, we process personal data in accordance with the Swiss Federal Act on Data Protection. References in this Privacy Notice to personal data include personal data as defined under Swiss law. International transfers are protected through adequacy decisions, contractual safeguards or other mechanisms recognised under Swiss law. You may have rights to access, correction, deletion, objection and information about the processing of your personal data. You may also contact the Swiss Federal Data Protection and Information Commissioner. Hong Kong Where Hong Kong law applies, this Privacy Notice is intended to operate as a Personal Information Collection Statement under the Hong Kong Personal Data (Privacy) Ordinance. We collect personal data for the purposes described above. Providing personal data is generally voluntary, but if you do not provide information we reasonably require, we may not be able to deal with you or your organisation. We may transfer personal data to the categories of recipients described in “Disclosures of Your Personal Data”. If we use your personal data for direct marketing, we will comply with applicable Hong Kong direct marketing requirements. You may opt out of direct marketing at any time. You may request access to and correction of your personal data by contacting us as set out above. Singapore Where Singapore law applies, we process personal data in accordance with the Singapore Personal Data Protection Act. We collect, use and disclose personal data for the purposes described in this Privacy Notice, and we may rely on consent, deemed consent, contractual necessity, legitimate interests, business improvement or other exceptions permitted by Singapore law. You may withdraw consent, request access to personal data and request correction of personal data by contacting us. We will protect personal data transferred outside Singapore in accordance with the PDPA. Where applicable, we will also comply with Singapore Do Not Call and marketing rules. Our data protection contact is: DPO@the-independents.com . Japan Where Japanese data protection law applies, we process personal information in accordance with the Act on the Protection of Personal Information of Japan. We process personal information for the purposes described in this Privacy Notice and will not use personal information beyond those purposes except where permitted by applicable law. Where required by Japanese law, we will provide additional information about the relevant member of The Independents Group which is responsible for handling personal information, the purposes of use, third-party provision, overseas transfers, joint use within The Independents Group, security control measures, retention, and procedures for exercising privacy rights. Where personal information is jointly used within The Independents Group, the categories of jointly used personal information, purposes of joint use, scope of joint users and responsible entity will be described in this Privacy Notice, in a local privacy schedule or otherwise made available as required by Japanese law. Where required, we will obtain consent or provide information required under Japanese law before transferring personal data to third parties outside Japan. You may request disclosure, correction, addition, deletion, suspension of use, erasure, suspension of third-party provision or other rights recognised under Japanese law by contacting us at DPO@the-independents.com . Where Japan is a relevant territory, a Japan Privacy Schedule will be made available on our website and will supplement this Privacy Notice. Korea Where Korean data protection law applies, we process personal information in accordance with the Personal Information Protection Act of Korea and applicable related laws and regulations. We process personal information for the purposes described in this Privacy Notice and retain it only for as long as necessary for those purposes, unless a longer retention period is required or permitted by applicable law. Where required by Korean law, we will provide additional information about the relevant member of The Independents Group which is responsible for processing personal information, the categories of personal information processed, purposes of processing, retention periods, third-party provision, outsourced processing, overseas transfers, destruction procedures, security measures, privacy contact details and procedures for exercising privacy rights. Where required by Korean law, we will obtain consent or provide specific notices for certain processing activities, including the processing of sensitive information or unique identification information, third-party provision of personal information, outsourced processing and overseas transfers. Your personal information may be transferred outside Korea to The Independents Group and service providers in other jurisdictions for the purposes described in this Privacy Notice. Where required, we will provide additional information about overseas transfers, including the recipient, country of transfer, transfer date and method, purpose of transfer, categories of personal information transferred and retention period. Subject to applicable Korean law, you may have rights to access your personal information, request correction or deletion, request suspension of processing, withdraw consent and exercise other rights recognised under Korean law. You may exercise your rights by contacting us at DPO@the-independents.com . Where Korea is a relevant territory, a Korea Privacy Schedule will be made available on our website and will supplement this Privacy Notice. People’s Republic of China Where PRC data protection law applies, we process personal information in accordance with the Personal Information Protection Law of the People’s Republic of China, together with applicable PRC data protection, cybersecurity and data security laws. We process personal information for the purposes described in this Privacy Notice and will process personal information only in accordance with the lawful grounds available under applicable PRC law. Where required by PRC law, we will provide additional information about the relevant member of The Independents Group which is responsible for processing personal information, the purposes and methods of processing, categories of personal information processed, retention periods, sharing with third parties, entrusted processing, public disclosure, cross-border transfers, sensitive personal information and procedures for exercising privacy rights. Where required by PRC law, we will obtain separate consent for certain processing activities, including processing sensitive personal information, sharing personal information with other personal information processors, public disclosure and transferring personal information outside PRC. Your personal information may be transferred outside PRC to The Independents Group and service providers in other jurisdictions for the purposes described in this Privacy Notice. Where required, we will implement applicable PRC cross-border transfer mechanisms, which may include personal information protection impact assessments, PRC standard contracts, regulatory filings, security assessments, certification, separate consent or other measures required by law. Subject to applicable PRC law, you may have rights to know and decide about the processing of your personal information, restrict or refuse processing, access and copy your personal information, correct or supplement inaccurate or incomplete personal information, request deletion, withdraw consent, request an explanation of our processing rules and exercise other rights recognised under PRC law. You may exercise your rights by contacting us at DPO@the-independents.com . Where PRC is a relevant territory, a China Privacy Schedule will be made available on our website and will supplement this Privacy Notice. Middle East Where Middle East data protection laws apply, including in the UAE, KSA and Qatar, we process personal data in accordance with applicable local requirements. This may include requirements relating to lawful basis or consent, sensitive personal data, individual rights, international transfers, breach notification, record-keeping, regulator notifications or registrations, and privacy governance. You may have rights under applicable local law, including rights to access, correct or delete your personal data, object to or restrict processing, withdraw consent and complain to a relevant data protection authority. Relevant authorities may include the Saudi Data & AI Authority, the UAE Data Office, the DIFC Commissioner of Data Protection, the ADGM Office of Data Protection, the Qatar Ministry of Communications and Information Technology, or another applicable local authority. To exercise your rights, please contact DPO@the-independents.com . United States Where United States privacy, data security or breach notification laws apply, we process personal information in accordance with applicable federal and state requirements. We collect, use, disclose and retain personal information for the purposes described in this Privacy Notice, including business relationship management, service delivery, event management, marketing and business development, website analytics, compliance, security, group administration and legal or regulatory purposes. Where applicable US state privacy laws require additional disclosures, we will provide information about the categories of personal information collected, sources of personal information, purposes of collection and use, categories of recipients to whom personal information is disclosed, retention periods, sensitive personal information, consumer rights and whether personal information is sold, shared or used for targeted advertising. We do not sell personal information for monetary consideration. However, certain cookie, analytics, advertising or similar technologies may be considered a “sale”, “sharing” or “targeted advertising” under California, Delaware or other US state privacy laws. Where applicable, you may opt out through our cookie consent tool, any “Do Not Sell or Share My Personal Information” link available on our website, or by contacting us. Subject to applicable law, US residents may have rights to know/access personal information, request correction, request deletion, obtain a portable copy of personal information, opt out of sale, sharing, targeted advertising or certain profiling, limit certain uses or disclosures of sensitive personal information, appeal a decision about a privacy request, and not be discriminated against for exercising privacy rights. For Delaware residents, where the Delaware Personal Data Privacy Act applies, you may have additional rights, including rights to access, correct, delete and obtain a copy of personal data, and to opt out of targeted advertising, sale of personal data and certain profiling. You may also have the right to appeal our response to your request. For New York residents, applicable New York laws may require reasonable data security safeguards and breach notifications. If sector-specific laws apply to our processing, we will comply with those requirements as applicable. For California residents, where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies, additional California-specific disclosures are set out in our California Privacy Schedule, which will be made available on our website where required and will supplement this Privacy Notice. You may exercise your rights by contacting us at DPO@the-independents.com . Where applicable, you may also use any privacy request mechanism, cookie tool or opt-out link made available on our website. GLOSSARY: LAWFUL BASIS AND PERSONAL DATA TYPES Consent means a freely given, specific, informed and unambiguous indication of your wishes, where required by applicable law. In some jurisdictions, separate or explicit consent may be required for certain processing activities. Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you and your rights before we process your personal data for our legitimate interests. Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to. Personal Data means information relating to an identified or identifiable individual and includes equivalent concepts under applicable local law. Sensitive Personal Data / Sensitive Personal Information means information given special protection under applicable law, which may include health data, biometric data, precise location data, financial account data, government identifiers, racial or ethnic origin, political opinions, religious beliefs, trade union membership, sexual orientation or other information treated as sensitive under local law. INTERNAL THIRD PARTIES Other companies in The Qode Group and The Independents Group (acting as joint controllers or processors) and who are based within and outside the EEA and provide IT and system administration services, undertake leadership reporting and/or have access to group-wide databases. EXTERNAL THIRD PARTIES Service providers (acting as processors) based within and outside the EEA who provide various IT and system administration services. Professional advisers, who may act as processors, independent controllers or joint controllers depending on the circumstances, including lawyers, bankers, auditors and insurers, based within and outside the EEA who provide consultancy, banking, legal, insurance and accounting services. Tax authorities, regulators, courts, law enforcement bodies and other public authorities, where required or permitted by law. YOUR LEGAL RIGHTS You have the right to: Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: If you want us to establish the data’s accuracy. Where our use of the data is unlawful but you do not want us to erase it. Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims. You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. Updated: 16 January 2026

Get in touch with The Qode, your premier luxury PR partner in Dubai and Saudi Arabia. Reach out for PR, events, or career inquiries. Let's elevate your brand together. Let's Connect General info@theqode.com Careers hr@theqode.com Contact Us Let us know how we can help or just call to say hello! Social Media First Name Last Name Email Message Send Thanks for submitting! Where to Find Us UAE Head Office Units A504-A505, Building 7, Dubai Design District - Dubai, UAEP.O. Box 391995 Saudi Arabia Head Office Units A504-A505, Building 7, Dubai Design District - Dubai, UAEP.O. Box 391995