GENERAL PRIVACY NOTICE WHO WE ARE The Qode is made up of different legal entities which trade as “The Qode”, all of which are subsidiary undertakings of The Independents Holding Limited in the UK – CRN: 10186775 (together, “The Qode Group”). This Privacy Notice is issued on behalf of The Qode Group, so when we mention “The Qode”, “Company”, “we”, “us” or “our” in this Privacy Notice, we are referring to the relevant company in The Qode Group responsible for processing your data. The Qode is part of the group of agencies comprising The Independents Group (together, “The Independents Group”). Introduction The Qode respects your privacy and is committed to protecting your personal data. This Privacy Notice will inform you as to how we look after your personal data when you visit our website or interact with us in the course of doing business (including as a client, supplier, business partner, or prospective contact) and tells you about your privacy rights and how the law protects you. This Privacy Notice applies to: Visitors to our website; Clients, prospective clients, suppliers, prospective suppliers, business partners and their representatives; Any person who communicates with us by phone, email, post, in person, through events or other business interactions; and Anyone whose information we process during our day-to-day operations, including for relationship management and marketing. This Privacy Notice should be read together with any other notices or policies we may provide on specific occasions. Contact Details AND COMPLAINTS If you have questions about this Privacy Notice, please contact our Group Data Protection Officer and Group General Counsel at DPO@the-independents.com . If you are in the EEA, UK or Switzerland, you have the right to contact your local data protection supervisory authority, but we would appreciate the chance to address your concerns first. Changes to the Privacy Notice and Your Duty to Inform Us of Changes We keep our Privacy Notice under regular review. Please keep us informed if your personal data changes during your relationship with us. THIRD-PARTY LINKS Our website may include links to third-party websites, plug-ins and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party sites and are not responsible for their privacy notices. We encourage you to check the privacy policy and notices of every website you visit. THE DATA WE COLLECT ABOUT YOU We may collect, use, store, and transfer different kinds of personal data about you, including: Identity and Contact Data: Name, employer, job title, business address, email, phone number; Business Communications: Information provided in emails, phone calls, business meetings, events or other professional interactions, including correspondence records and notes; Profile Data: (if relevant) Preferences, event attendance, interests, feedback, marketing preferences; Technical Data: IP address, browser type, operating system, device identifiers, website usage statistics (through cookies/analytics). See our Cookies Policy available on our website for more information; Due Diligence Data: For compliance (eg, anti-bribery, sanctions, onboarding or KYC as part of supplier/client screening), only as necessary; and/or Other Information: Any personal data you or your organisation provide to us in the course of business. We do not knowingly collect special category data (such as health, ethnicity etc) or data relating to children, except where you explicitly provide it and consent to its processing. We do not typically require you to provide personal information to browse our website. In this respect, we only collect personal information that you choose to provide to us, for example if you subscribe for any available updates, newsletters or industry reports from The Qode or any other members of The Independents Group, or otherwise interact with us for business reasons. We also collect non-personally identifiable and aggregated analytics data for internal reporting and improvement. HOW IS YOUR PERSONAL DATA COLLECTED? We may collect data directly from you: When you use our website; When you contact us through socials or by phone, email or post; When you or your employer provide your information to us as a business contact; When we exchange business cards, correspond at meetings/events, or engage through professional networks; and/or From publicly available sources, such as professional directories, LinkedIn, or your organisation’s website. HOW WE USE YOUR PERSONAL DATA We only use your personal data when the law allows us to and for the following purposes: To manage our business relationship or communicate with you as a client, supplier, business partner or prospective contact; To fulfil requests, respond to inquiries and provide or receive products and services; To administer contracts, projects and accounts, including procurement and supply chain management; To carry out identity, eligibility, or compliance checks where appropriate; To send relevant updates, business communications, service information or market our services (see “Marketing” below); For internal record keeping, analytics and to improve our operations and services; and To comply with our legal and regulatory obligations. LEGAL BASES FOR PROCESSING We usually process your personal data on one or more of the following legal bases under data protection law: Performance of a contract; Compliance with a legal obligation; Our legitimate interests (in managing our business relationships, developing business, direct B2B marketing and running our operations); and/or With your consent (where we specifically request it, for example, for certain marketing activities). PURPOSES FOR WHICH WE MAY USE YOUR PERSONAL DATA MARKETING We may use your Identity and Contact Data, Business Communications and Profile Data to send you information or offers about our services or relevant events. You will receive marketing communications if you have requested information, are an existing or former client/supplier, or have otherwise engaged with us for business, unless you opt-out. You can withdraw your consent or object to marketing at any time by using any unsubscribe links in marketing emails or by contacting us (see "Contact Details" above). DISCLOSURES OF YOUR PERSONAL DATA We may share your personal data with: Other companies in The Qode Group and/or The Independents Group for the purposes described above; External third parties (such as IT providers, business support services, professional advisers, regulatory authorities or those who provide services to us); Third parties as part of a business transfer, merger, reorganisation or asset sale; and/or Only as otherwise permitted or required by law. We require all third parties to respect the security of your personal data and to process it lawfully, fairly and in accordance with our instructions. INTERNATIONAL TRANSFERS We may transfer your personal data outside of the UK/EEA in limited circumstances (for example, within our group or to trusted third-party service providers). Where we do, we ensure adequate protection is in place, such as: Transfers to countries with adequacy decisions; Using approved contracts (SCCs) or UK-approved mechanisms; Other safeguards as required by law; and/or Contact us for more details about how we safeguard transfers. DATA SECURITY We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered or disclosed in an unauthorised way. We also limit access to your personal data to those employees, agents, contractors and authorised third parties who have a business need to know. DATA RETENTION We retain your personal data only as long as necessary for the purposes for which it was collected, including for legal, regulatory, tax, accounting or reporting requirements, or to resolve disputes. Details of retention periods are set out in our Data Retention Policy, available on request. In some circumstances you can ask us to delete your data (see "Your Legal Rights," below). YOUR LEGAL RIGHTS Under certain circumstances, you have rights under data protection law in relation to your personal data, including: Request access; Request correction; Request erasure; Object to processing; Request restriction of processing; Request the transfer of your data; and Withdraw consent at any time (for processing based on consent). To exercise any of these rights, please contact us at DPO@the-independents.com . You will not have to pay a fee to access your personal data (or to exercise any other rights), but we may charge a reasonable fee if your request is unfounded, repetitive or excessive. GLOSSARY: LAWFUL BASIS AND PERSONAL DATA TYPES Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us. Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to. Personal Data types which we may collect, use, store and transfer: Identity Data includes first name, maiden name, last name, username or similar identifier, employer/company and job title marital status, title, date of birth and gender. Contact Data includes email address and telephone numbers. Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website. Profile Data includes, where applicable, your username and password, your interests, preferences, feedback and survey responses. Usage Data includes information about how you use our website. Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences. INTERNAL THIRD PARTIES Other companies in The Qode Group and The Independents Group (acting as joint controllers or processors) and who are based within and outside the EEA and provide IT and system administration services, undertake leadership reporting and/or have access to group-wide databases. EXTERNAL THIRD PARTIES Service providers (acting as processors) based within and outside the EEA who provide various IT and system administration services. Professional advisers (acting as processors or joint controllers) including lawyers, bankers, auditors and insurers based within and outside the EEA who provide consultancy, banking, legal, insurance and accounting services. Tax authorities, regulators and other authorities (acting as processors or joint controllers) based within and outside the EEA who require reporting of processing activities in certain circumstances. YOUR LEGAL RIGHTS You have the right to: Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: If you want us to establish the data’s accuracy. Where our use of the data is unlawful but you do not want us to erase it. Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims. You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. Updated: 16 January 2026

PRIVACY NOTICE FOR EVENTS PRIVACY NOTICE FOR EVENTS WHO WE ARE The Qode is made up of different legal entities which trade as “The Qode”, all of which are subsidiary undertakings of The Independents Holding Limited in the UK – CRN: 10186775 (together, “The Qode Group”). This Privacy Notice is issued on behalf of The Qode Group, so when we mention “The Qode”, “Company”, “we”, “us” or “our” in this Privacy Notice, we are referring to the relevant company in The Qode Group responsible for processing your data. The Qode is part of the group of agencies comprising The Independents Group (together, “The Independents Group”). SUMMARY The Independents Group and The Qode are committed to protecting your privacy. When you attend or participate in events we produce or provide services towards, we may capture photos or video for event documentation and may collect contact data if you register or sign-up at the event. We use this for event management, compliance, and – where you opt in – future updates and marketing. Your privacy rights are respected and you can withdraw consent at any time. We only collect your personal data for events if necessary for event operation or if you choose to provide it (for example, via QR code sign-up or registration). Guest images may be captured as part of event coverage. Your information is used only for event management, communications, and – in some cases – future updates with your consent. Find out more below, or contact our Group Data Protection Officer with any concerns at DPO@the-independents.com . THIS PRIVACY NOTICE This Privacy Notice has been issued to identify and explain the ways in which The Qode and other members of The Independents Group may collect, use, store, share and process your personal data in respect of our production and creation services relating to client events, fashion shows and shoots, film shoots and sets, exhibitions, stores or other location-specific brand communication or marketing events (each, an “Event”). We do not ordinarily collect personal data in connection with our Event production and creation services. However, depending on certain client requirements at specific Events, we may collect your personal data, including in the following ways: Recording or capturing images of the Event, which may include images of guests, hosts, clients and vendors. Guest list information either provided to us by clients or third party vendors engaged for such services, or by us to the extent we are engaged for such services. Personal data collected via sign-ups available at Events, including QR Codes at Events. 1. PERSONAL DATA WE COLLECT We may collect your image when capturing recordings and/or images of the Event. Ordinarily we or clients will provide notices regarding such activities. By choosing to attend or remain at the Event, you may be photographed or recorded as part of the Event documentation. If you are merely attending, not providing data directly, the use of your data is incidental and minimal. If you do not wish to be photographed or recorded, please speak to an Event staff member or contact us in advance, and we will do our best to accommodate such requests. We may be provided with guest or vendor list details, which is ordinarily limited to superficial contact details, and more commonly kept confidential by the front of house contractor. To the extent our Partners are engaged to provide these services, and are therefore required to process your personal data in connection with such invitation and attendance opportunities, please see such Partner’s websites for copies of their applicable Data Notices, in particular relating to industry VIPs. We may also collect personal data you provide voluntarily via sign-ups available at an Event, whether via a QR Code or otherwise, including: Contact Information: name, email, phone number (if provided). Device and Usage Data: IP address, device type, operating system, QR Code scan timestamp. Optional Information: any additional data you provide during sign-up. We do not intentionally collect sensitive personal data, such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, health, sexual orientation, financial data, or biometric/genetic data. 2. PURPOSE AND LEGAL BASIS FOR PROCESSING The majority of our personal data processing activities are ancillary to the services we provide to our clients in relation to the production and creation of their Events. In most circumstances, we do not actively collect or process personal data. Where personal data is processed, and in the absence of any specific consent, such processing is carried out on the basis of contractual necessity and/or our legitimate interests, in compliance with the GDPR. To the extent we are engaged to operate Event sign-ups, by checking any applicable box and/or submitting your information via the sign-up process, including any QR Code, you consent to The Qode and other members of The Independents Group processing your personal data for the following purposes: Event Registration and Operational Communications To register you for the Event Manage attendance, provide updates and follow-ups for the Event Evaluate and analyse the Event’s outcomes, success and market audiences and similar purposes. Marketing and Promotional Communications To send newsletters, event invites, promotional offers and other information about The Qode, other members of The Independents Group and Clients. Your consent, which you may withdraw your consent at any time by clicking the unsubscribe link in emails or contact DPO@the-independents.com . Please note that withdrawing consent may limit your ability to participate in the Event or receive certain operational communications. Where consent is withdrawn or not expressly provided, we may still process the minimum personal data necessary to manage the Event or comply with legal obligations based on our legitimate interests, ensuring your rights and freedoms are respected. We may also process your data where necessary to comply with legal obligations or to perform a contract with you. 3. MARKETING COMMUNICATIONS By signing-up via any QR Code or otherwise, you may opt to receive newsletters, event invites and promotions from The Qode, other members of The Independents Group and the relevant Client. Marketing communications are optional – you can unsubscribe at any time using the link provided in our emails or as set out above. 4. SHARING YOUR DATA We do not typically share your personal data with Clients, except as needed to provide services. We also do not sell or rent your data to any third parties. In limited cases, we may share data with: Third-party Service Providers (eg email or IT platforms like Launchmetrics, Mailchimp) who act on our instructions. Professional Advisers or other parties where legally required. We ensure all recipients of personal data are contractually obliged to protect your privacy and comply with data protection laws. 5. INTERNATIONAL TRANSFERS Your personal data may be transferred outside the EU/EEA to different members of The Qode Group and The Independents Group or service providers. When transfers are made to countries without equivalent data protection standards, we use GDPR-approved mechanisms, such as Standard Contractual Clauses (SCCs) or adequacy decisions, to ensure your data is protected. 6. DATA RETENTION We retain your personal data only as long as necessary for the purposes described: Event registration and follow-up: up to 2 years after the relevant Event. Images/recordings: retained for as long as needed for Event documentation and marketing, or for 2 years unless otherwise requested. Marketing and communications: until you opt out. Usage and device data: up to 1 year unless anonymized. After this period, your data is securely deleted or anonymized. 7. YOUR RIGHTS Depending on your location, you may have rights to: Access your personal data. Correct incomplete or inaccurate data. Request deletion of your data where no legal obligation exists to retain it. Object to processing based on legitimate interests or profiling. Request restriction of processing. To exercise your rights, contact us at DPO@the-independents.com . We aim to respond within one month and may charge a reasonable fee if requests are unfounded or excessive. 8. DATA SECURITY We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or disclosure. Access is limited to personnel with a business need to know, and third-party processors are bound by confidentiality obligations. 9. CHANGES TO THIS PRIVACY NOTICE We may update this Privacy Notice from time to time. Updates will be posted on our website with the effective date. Please check regularly for changes. 10. CONTACT AND COMPLAINTS For questions regarding this Privacy Notice or to exercise your rights, contact us at DPO@the-independents.com If you are located in the European Economic Area (EEA), the United Kingdom or Switzerland, you have the right to make a complaint at any time to your local data protection supervisory authority. For example, you may contact: - The UK Information Commissioner's Office (ICO): https://ico.org.uk/make-a-complaint/ ; or - The French Commission Nationale de l’Informatique et des Libertés (CNIL): https://www.cnil.fr/en/contact-cnil A list of EU/EEA Data Protection Authorities can be found here: https://edpb.europa.eu/about-edpb/board/members_en . We would, however, appreciate the chance to address your concerns before you approach a supervisory authority, so please contact us in the first instance at DPO@the-independents.com . Updated: 16 January 2026

Privacy Notice for Industry VIPs WHO ARE WE? The Qode is made up of different legal entities which trade as “The Qode”, all of which are subsidiary undertakings of The Independents Holding Limited in the UK – CRN: 10186775, including in particular The Qode FZ-LLC, incorporated in Dubai under CRN: 93058 (together, “The Qode Group”). This privacy notice is issued on behalf of The Qode Group, so when we mention “The Qode”, “Company”, “we”, “us” or “our” in this privacy notice, we are referring to the relevant company in The Qode Group responsible for processing your data. The Qode is part of the group of agencies comprising The Independents Group (together, “The Independents Group”). This is our Privacy Notice for Industry VIPs. Please read this Privacy Notice to ensure you are aware of how and why we use your personal data and how we comply with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and all other applicable data protection laws (together, “Data Protection Laws”). WHAT WE DO? The Qode provides communication, PR and event services for luxury and lifestyle brands (“Services”). In connection with these Services, we have compiled and maintain an internal database of industry experts, journalists, influencers, VIPs and talents (together, “Industry VIPs”) (the “Database”). The Database enables our teams to find and feed contact, professional and industry details and other personal data of Industry VIPs, such as contact details, shoe/dress sizes, dietary requirements, dates of birth etc. in each case as relevant for the business and the Services. In this Privacy Notice, the terms “you” or “your” will apply to the extent The Qode collects and stores your personal data as an Industry VIP in connection with the Database. The Qode respects your privacy and is committed to protecting your personal data. This Privacy Notice will inform you (i) how we protect your personal data when it is used on the Database, (ii) of your privacy rights and (iii) how the Data Protection Laws protect you. We act as a controller of the personal data which we obtain about you. What data do we process and how is it obtained? Personal data is any information about an individual which makes them identifiable. It does not include anonymous data – being where the identity is removed. We collate, store and use different kinds of data available to us about Industry VIPs. The majority of such data is provided directly by such Industry VIP. We may also collect certain personal data from third parties, such as clients, although we would never purchase such data. Such personal data may include: your name, age, email address and company/brand; your account name, social media handles and any other online identifiers; shoe/dress sizes; dietary requirements; dates of birth; and any other information which may be relevant to our Services, including gifting – eg family members. HOW IS YOUR PERSONAL DATA USED? We only use your personal data to the extent permitted by applicable laws. We do not typically share your personal data with clients. We use your personal data where it is necessary to pursue our legitimate interests which is to provide our Services to our clients and also for your benefit. Your interests and underlying rights do not override such interests. The Database directly benefits Industry VIPs. This is by providing them the opportunity to attend various high profile and elite events and also to receive giftings and sample loans. Further, the Database may also benefit Industry VIPs by facilitating connections and collaborations with brands to enable such brands to expand the presence of such Industry VIPs in the wider marketing environment. This in turn allows Industry VIPs to enhance their brand, specialisms and expertise. The Database therefore provides a mutual benefit to both brands and Industry VIPs by empowering each to build important and strategic relationships for their shared benefit. Your personal data may also be used (i) where you have provided consent to the processing (subject to your withdrawal at any time), (ii) where it is necessary for us to comply with a legal obligation, or (iii) where it is necessary to perform a contract. FOR WHAT PURPOSE WILL YOUR PERSONAL DATA BE USED? We process your personal data to enable The Qode to provide Services to its clients. Such Services include arranging guest lists for events, designing social media campaigns and Industry VIP collaborations and, in respect of client products, sample loans and gifting. As above, we also use your personal data to enable us to connect you with clients and brands. Opting-out or Unsubscribing In certain circumstances you may have the right to request that we stop processing your personal data. To seek to exercise any such right, please contact info@theqode.com . The Qode reserves the right to refuse any such request to the extent permitted by applicable law. Potential disclosures of your personal data We do not typically share your personal data with clients. Very occasionally, time or logistics may dictate that we may share limited contact details with a client or third party mailing company in connection with a defined campaign. In such situations we ensure all such persons are subject to strict confidentiality obligations. Otherwise, we may share your personal data with third party service providers providing us with IT and hosting related services. Lastly, we may disclose your personal data to our professional advisers or any other persons to whom we are under a legal, professional or contractual duty to disclose. Where a disclosure needs to be made to a third party, we will use our reasonable efforts to ensure that such persons respect the security of your personal data and Data Protection Laws. International transfer of personal data Any personal data we collect may be transferred from time to time to throughout the world – to our group personnel or third parties. Further, the Database may be accessed anywhere in the world by authorised employees of The Qode, including countries which may not have equivalent data protection laws. Where we transfer your personal data outside of the EEA to countries which do not ensure adequate protection of personal data, we seek to use specific contracts approved pursuant to Data Protection Law. This requires such parties to protect your personal data to the standards required in the European Economic Area pursuant to the GDPR. To the extent we seek to rely on another basis for safe transfer of your personal data outside of the EEA, we will keep you updated by way of an update to this Privacy Notice. Data security We operate appropriate security measures designed to prevent accidental or unauthorised loss or access to your personal data. Further, we restrict access to your personal data to only those persons who have a business need to know. Persons processing your personal data on our behalf will only process your personal data pursuant to our instructions and are subject to duties of confidentiality. Data retention We only retain your personal data for as long as necessary to fulfil the purposes for which it was obtained. For this we consider the amount, nature and sensitivity of the applicable personal data, as well as the potential risk from unauthorised use or disclosure, the purposes for which we process your personal data, whether those purposes can be achieved by other means and any other applicable legal requirements. Your legal rights In certain circumstances, you may have specific rights under Data Protection Laws in respect of your personal data, including: To request access to your personal data – enabling you to obtain a copy of the personal data we hold about you in order to check it is being lawfully processed. To request correction of your personal data – enabling you to have us correct any incomplete or inaccurate data we hold about you. To request erasure of your personal data – enabling you to have your personal data deleted where there is no good reason for us continuing to process it and where we are lawfully able to comply with your request. To object to processing of your personal data – in particular where we rely on a legitimate interest you consider it impacts your fundamental rights and freedoms or constitutes “profiling”. To request restriction of processing of your personal data – enabling you to ask us to suspend the processing of your personal data in certain scenarios. If you wish to exercise any of these rights, please email DPO@the-independents.com . The Qode reserves the right to refuse any such request to the extent permitted by applicable law. Data requests You will typically not be required to pay a fee to access your personal data or exercise any of your rights. However, we may be permitted to charge a reasonable fee or refuse to comply with your request to the extent your request is unfounded, repetitive or excessive. We aim to respond to all legitimate requests within one month. Changes to this Privacy Notice Please note that we continually review this Privacy Notice and it is updated from time to time. Please be sure to check frequently for any updates. Further assistance Please contact DPO@the-independents.com to the extent you have any questions regarding this Privacy Notice. You may have the right to make a complaint at any time to the applicable supervisory authority which regulates the processing of personal data in the country in which you are located. However, we would appreciate the opportunity to deal with any concern before you approach such supervisory authority and welcome you to contact us at DPO@the-independents.com in the first instance.

Terms & Conditions PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY BEFORE USING THIS SITE AND ANY RELATED PLATFORMS WHAT’S IN THESE TERMS? These terms tell you the rules for using our website and any related platform(s) (together, the “site”). WHO WE ARE The Qode is made up of different legal entities which trade as “The Qode”, all of which are subsidiary undertakings of The Independents Holding Limited in the UK – CRN: 10186775 (together, “The Qode Group”). These terms and conditions are issued on behalf of The Qode Group, so when we mention “The Qode”, “Company”, “we”, “us” or “our” in these terms and conditions, we are referring to the relevant company in The Qode Group. The Qode is part of the group of agencies comprising The Independents Group (together, “The Independents Group”). BY USING OUR SITE YOU ACCEPT THESE TERMS By using the site, you confirm that you accept these terms of use and that you agree to comply with them. If you do not agree to these terms, you must not use our site. We recommend that you print a copy of these terms for future reference. GENERAL CONDITIONS You may access this site and otherwise use our services (the “Services”) only for lawful purposes. All rights, title and interest in and to the site and the Services and their components will remain with and belong exclusively to The Qode. Unless otherwise indicated in any lawful and binding agreement entered into with you, you shall not: Sublicense, resell, rent, lease, transfer, assign, time share or otherwise commercially exploit or make the Services available to any third party; including without limitation, the development of a competing platform or access point for use or access to our data; Use the Services or this site in any unlawful manner (including without limitation in violation of any data, privacy or export control laws) or in any manner that interferes with or disrupts the integrity or performance of the Services or their components, Modify, adapt or hack the Services to, or otherwise attempt to gain unauthorized access to the Services or their related systems or networks; or Store on any network, hard drive, computer or cloud-storage any data or information obtained from the Services or the site for any period of more than 14 days. You are solely responsible for all data, information, feedback, suggestions, text, content and other materials that you deliver, provide or otherwise transmit or store in connection with or relating to the Services. We reserve the right to use your name and/or your business name as a reference for marketing or promotional purposes on our site and in other communication with existing or potential customers. To decline us this right, you must contact us stating that you do not wish to be used as a reference. THERE ARE OTHER TERMS THAT MAY APPLY TO YOU These terms of use refer to the following additional terms, which also apply to your use of our site: Our Privacy Notices – see below for further details. Our Cookie Policy – which sets out information about the cookies on our site. WE MAY MAKE CHANGES TO THESE TERMS We amend these terms from time to time. Every time you wish to use our site, please check these terms to ensure you understand the terms that apply at that time. WE MAY SUSPEND OR WITHDRAW OUR SITE We do not guarantee that our site, or any content on them, will always be available or be uninterrupted. We may suspend or withdraw or change or restrict the availability of all or any part of our site for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of use and other applicable terms and conditions, and that they comply with them. WE MAY TRANSFER THIS AGREEMENT TO SOMEONE ELSE We may transfer our rights and obligations under these terms to another organisation. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the contract. HOW YOU MAY USE MATERIAL ON OUR SITE We are the owner or the licensee of all intellectual property rights in our site, and in the material published on them. 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The Qode, a top PR agency in Dubai, specializes in luxury brand marketing across MENA and India. Our global network delivers refined strategies in PR, events, and digital marketing. We are: Global. The Qode is a premium luxury & lifestyle brand communications and events agency that is a part of a global network of agencies in 15 major cities worldwide. We specialize in market-savvy campaigns across the MENA region and India. Our mission is to deliver refined communication strategies and tailored campaigns to maximize market potential. Learn more about The Qode Learn more about The Independents We Shape the Narrative. Public Relations Creative Services Luxury Showroom Event Production Influencer Campaigns VIP Guest Lists Our Services Our work Join the Conversation Contact Us Firas Wahba - CMO (Beeah Group) "Collaborating with Qode has been a great experience. Their creative flair and steadfast support have significantly supported our marketing endeavors, particularly in events and public relations. Throughout our partnership, they've consistently delivered countless outcomes with a blend of professionalism and genuine care. For those in search of a team that seamlessly combines creativity and support, Qode stands out as the ideal choice."

Explore The Qode's comprehensive luxury brand services: PR, events, creative, digital marketing, content production, influencer campaigns, and VIP management in Dubai and MENA. We are The Qode. Explore our world. Public Relations We Connect brands through Conversation. Learn More Event Production We Connect brands through Experience. Learn More Creative Services We Connect brands through Ideas. Learn More Influencer & Celebrity Campaigns We Connect brands through Tastemakers. Learn More Luxury & Lifestyle Showroom We connect brands through Storytellers. Learn More VIP Guest Lists We Connect brands through Society. Learn More

Get in touch with The Qode, your premier luxury PR partner in Dubai and Saudi Arabia. Reach out for PR, events, or career inquiries. Let's elevate your brand together. Let's Connect General info@theqode.com Careers hr@theqode.com Contact Us Let us know how we can help or just call to say hello! Social Media First Name Last Name Email Message Send Thanks for submitting! Where to Find Us UAE Head Office Units A504-A505, Building 7, Dubai Design District - Dubai, UAEP.O. Box 391995 Saudi Arabia Head Office Units A504-A505, Building 7, Dubai Design District - Dubai, UAEP.O. Box 391995

The Qode is part of The Independents, a global collective of luxury and lifestyle agencies. We offer integrated marketing solutions across key territories worldwide. The Independents The Independents is a collective of world-leading talents and agencies in communications serving industry leaders in luxury and lifestyle, including Atelier ATHEM, Atelier LUM, Bureau Béatrice, Bureau Betak, Bureau Future, CTZAR, INCA, K2, Karla Otto, Kennedy, Kitten Production, Kitty Events, Lefty, PRODJECT, Sunshine and The Qode. The collective is powerfully positioned to offer streamlined strategy, creative services, talent partnerships, influencer marketing, experiences and communications services for leading brands across key territories. “Big groups in luxury need agency consolidation. They cannot continue to brief fifteen agencies around the world and deliver something at a consistent level of excellence. That’s what we’re bringing to them: agility, expertise, taste level and the footprint and capability to be consistent — while still being local everywhere. “ ISABELLE CHOUVET CEO, THE INDEPENDENTS Global Network, Local Expertise.

We connect brands through Society VIP Guestlist Services Welcome to the leading guest list services agency in the MENA & India, where access meets exclusivity. The Qode specializes in curating the leading VVIP, VIP, celebrity, influencer, tastemaker, and trendsetter guest lists for the region's most prestigious events. Our team of experts leverages their extensive network and industry knowledge to create bespoke guest lists that meet the unique needs of our clients. Whether for a fashion show, a product launch or a VIP gala or event, we have you covered. With a friendly and personalized approach, we are dedicated to delivering outstanding results that exceed your expectations. Plug in to The Qode and make your next guest list the talk of the town. What We Do Best We have expertise in planning and executing guest list experiences. We can accommodate last-minute requests and changes. We have a strong network of high-end clientele and industry contacts. We pay attention to detail and provide quality service. We have a strong reputation and track record of delivering exceptional guest list experiences.

We connect brands through Tastemakers Influencer Campaigns Welcome to our Influencer Campaigns department, where we connect luxury and lifestyle brands with their target audience through bespoke strategies. Our expert team creates innovative and effective campaigns that generate maximum exposure and ROI. We focus on creative and strategic campaigns to connect brands with influencers that speak to their target. With a network of relevant and authentic influencer audiences, we utilize the latest trends and technologies to create impactful campaigns. What We Do Best Create and execute successful campaigns. Develop innovative and strategic concepts. Make stories worth sharing. Visual aesthetics with a purpose. High-quality photography and videography. Top-performing content creator relationships. Employ top tech-driven tools. Manage brand ambassadorship programs with celebrities and key opinion leaders. Manage talent deliverables and expectations. Surpass client goals and objectives.

Cookie Policy INTRODUCTION Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer, if you agree. Cookies contain information that is transferred to your computer’s hard drive. Our Group uses the following types of cookies: Type of Cookie: Essential Cookies Purpose: These cookies allow you to log into secure areas of the website. Without these cookies, the applicable services cannot be provided. Type of Cookie: Analytics and Performance Cookies Purpose: These cookies are used to collect information about traffic to the website and how users use any related platforms. The information is aggregated and anonymous. It includes the number of visitors, the websites that referred them, the pages visited, the time of day and other similar information. We use this information to monitor the level of activity, to improve the product design and to operate any related platforms more efficiently. We use Google Analytics for this purpose. Google Analytics used its own cookies. You can find out more information about Google Analytics cookies here: http://developers.google.com/analytics/resources/concepts/gaConceptsCookies You can find more about how Google protects your data here: www.google.com/analytics/learn/privacy.html You can prevent the use of Google Analytics relating to your use of our website and/or our services by downloading and installing the browser plugin available via this link: http://tools.google.com/dlpage/gaoptout?hl=en-GB Type of Cookie: Functionality Cookies Purpose: These cookies are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Type of Cookie: Social Media Cookies Purpose: These cookies are used when you share information using social media sharing button or like button on any site or application related to our services or you link your account or engage with our content on or through a social networking website. The social network will record that you have done this. PERSONAL PREFERENCES This cookie provides data to allow us to understand the preferences of the user and perform marketing research and campaigns. This information is stored on Mailchimp. If you would like to jump directly to the instructions for turning off cookies, click the link that corresponds to your browser. CHROME FIREFOX EDGE SAFARI OPERA ANDROID TARGETING COOKIES These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We do not share the information collected by the cookies with any third parties. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website. Except for Essential Cookies, all cookies will expire after twelve calendar months.

Discover The Qode, a premier luxury brand communications agency in Dubai. Part of a global network, we deliver refined PR strategies and events across MENA and India. We deliver a network to raise your expectations. About Us The Qode is a premium, luxury and lifestyle brand communications and events agency that is part of a global network of agencies in 16 cities worldwide. We specialize in market-savvy campaigns across the MENA region and India. Known for our inclusive culture and determination to achieve results, we deliver refined communication strategies that build long-term stakeholder confidence. We shape the narrative through our unparalleled relationships with regional media, influencers, key opinion leaders, celebrities, and luxury brands. Our passionate team is driven to deliver beyond expectations and change the game with every step. Join The Qode’s unparalleled network of public and private sector clients to propel your brand. Background The Qode revolutionized the regional luxury and lifestyle communications and events industries delivering success beyond the established norms. Recognized as the pioneer of the Gulf luxury sectors, The Qode is credited with crafting the sophisticated communications framework that steered the Gulf’s growth and transformation into a global lifestyle powerhouse and set the gold standard for a future-forward world. Vision To be the leading luxury & lifestyle brand communications and events agency in the Middle East & India. Mission To connect and amplify the voice of luxury and lifestyle brands through expertly crafted communications and unforgettable events, designed to deliver outstanding results for our clients and push the boundaries of what is possible. Meet the Team Managing Partner Dipesh Depala Dipesh blends creativity and business acumen to guide The Qode’s pioneering approach, transforming brand narratives in the MENA region and beyond. Managing Partner Ayman Fakoussa Leading with vision, Ayman shapes The Qode’s strategic direction, driving impactful campaigns across the luxury and lifestyle sectors. Vice President Louise Thomas-Karnib Louise drives growth through strong client partnerships, expertly navigating the luxury landscape to deliver outstanding business results. Vice President Shaheena Usman With a client-first mindset, Shaheena manages operations and relations, ensuring smooth execution and exceptional client satisfaction. Vice President Stephanie Zeenny Stephanie crafts immersive brand experiences, elevating events that resonate with clients and their audiences at every touchpoint.